"You're not as quick to say 'is pro wrestler' as you were the other three," Ray said. "That is the microscopic nuance of the emotional connection to Seth, where when you see the get-ups every week, it's almost like he's trying so hard. Forget about how I feel about the suit, Cody wears a suit on the beach. Roman looks like he could be walking into a gym or the grocery store, and Punk looks like your regular everyday guy. They could be wearing those clothes anywhere. Seth is putting on this garb to go stand in the middle of the ring. He's putting Seth Rollins on on Monday night and taking it off on Tuesday morning."

In recent weeks, Rollins, the reigning WWE World Heavyweight Champion, has taken issue with fans labeling Rhodes, the current Undisputed WWE Champion, as the "quarterback" of WWE — something Rollins rather believes himself to be. At WWE Crown Jewel, Rollins aims to prove that for good when he takes on Rhodes in a champion vs. champion match, with the winner earning the Crown Jewel Championship and a commemorative ring. Rhodes collected his first ring last year when he defeated "The Ring General" GUNTHER at the same event.

Rollins claimed his World Heavyweight Championship at WWE SummerSlam when he successfully cashed in his Money in the Bank contract on CM Punk. Rhodes regained his respective title the following night by besting John Cena, who was also once viewed as the face of WWE.