In addition to Giulia, Marigold is hoping to bring in IYO SKY and Kairi Sane, specifically with the idea of having the duo work a major show this summer that has yet to be announced. Conversations between Ogawa and WWE are said to have begun late last year, which would have been while Ogawa was still under contract with Stardom parent company Bushiroad.

Ogawa's departure from Stardom to create Marigold has stirred up some controversy, with a number of performers supporting the company's co-founder and leaving alongside him. Stardom and Bushiroad executives accused Ogawa of poaching talent for his promotion earlier this year, terminating Ogawa's contract shortly before it was set to expire. Weeks later, Giulia wrestled her final contracted match and departed the promotion.

Meltzer stated that WWE has no financial stake in Marigold, and Ogawa is the full owner of the company. Ironically, Ogawa is also working with wrestlers Fuka and Nanae Takahashi on the new venture; all three of whom helped launch Stardom in 2010.

As far as Marigold's schedule, the company is reportedly looking to broadcast shows in both English and Japanese, with events airing on the streaming service Wrestle Universe. There will be a show each month at Korakuen Hall in Tokyo, Japan, along with four annual events in larger venues.