– According to a report by Sportico, the mobile data analytics firm App Annie has revealed that in the mobile gaming space, the WWE brand is currently outperforming other major sports leagues, such as the NFL, NBA, and MLB.
In 2013, WWE began to start focusing on the mobile gaming space, and since that time, WWE has achieved 140 million mobile installs and 500,000 daily active users across a variety gaming genres including card games (WWE Supercard), pvp, fighting games (WWE Immortals), and puzzles.
Speaking on the achievement, company SVP of Consumer Products Sarah Cummins commented: Were so fortunate that our characters and storytelling lends itself really well to the mobile gaming space. When you couple that with content and storytelling it creates a really powerful mechanism for us to bring some really fantastic products to the market. Cummins also led the WWEs consumer product team last year, charged with making up all of the lost revenue from venue merchandise sales through e-commerce.
Cummins partially attributed WWE’s growth in the mobile gaming space to WWE’s continuous programming, along with currently airing three shows a week (Raw, SmackDown, NXT) for 52 weeks out of the year on television. This enables WWE to have a consistent platform to market its mobile games.
— Sportico (@Sportico) March 3, 2021