WWE BUSINESS: WWE to soon launch AR advertising and experiences with help from Snap

Posted on 10/21/121 by Colin Vassallo

Social media company Snap yesterday announced that its
launching a global creative studio to help brands develop
augmented reality advertising and experiences.

WWE has signed up to be one of the studios first brands to
make use of this technology. WWE uses Snap as part of its
social media outreach along with other popular services like
Facebook, Twitter, TikTok, and others.

The studio, named Arcadia, has already partnered with
numerous companies, including Verizon, Shake Shack, and P&G
Beauty apart from WWE.

Overdelivering to our fans has always been important to
WWE, said WWE Chief Brand Officer Stephanie McMahon in a
tweet. Excited to be one of the first partners of Snaps
Arcadia, developing AR experiences for our passionate
fanbase all over the world.

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