WWE Chairman and CEO Vince McMahon is gracing the latest
cover of Variety, complete with a WWE title on his shoulder.
With a headline of King of the Ring Vince McMahon brings
the WWE to broadcasts Big Stage, the magazine takes an in-
depth look at the $1 billion broadcast deal with FOX, WWEs
international operations, WWEs success, and more.
The exclusive cover story, written by Variety Business
Editor Cynthia Littleton and TV reporter Joe Otterson, is
entitled Ready to rumble: With a billion-dollar deal in its
pocket, Vince McMahons WWE has become a Wall Street
darling, despite past baggage and future rivals.
A few interesting highlights of the story, McMahon likened
WWEs longevity to the military. At the end of the day Ive
got these ribbons and all these medals, and I wake up the
next morning, and every one of them is gone. You have to
earn everybodys respect every day, all over again, and I
dont take it for granted.
When asked if he would be willing to sell WWE, he simply
said that theyre open for business, but did not elaborate
on it. Its a statement that WWE Co-President George Barrios
also said during a conference call with investors last year.
Talking about the companys $1 billion deal with FOX, Vince
commented, WWE talent will be appearing on [Fox]
programming. Its going to be a totally integrated approach.
Weve never had a platform like this in terms of promotion.
Fox is going to go all-in, and theyre great promoters.
You can read the full article at Variety.com.