In an interview with Asbury Park Press, Matt Hardy spoke about why he feels that the Broken Matt character didn’t work in AEW and said it needed an audience. Here are highlights:
On why Broken Matt didn’t work in AEW: Broken Matt Hardy is a very audience-friendly character. It needs a crowd, it needs an audience, and it just was not in the cards to be Broken Matt Hardy … because his debut was in the first-ever empty arena era, pandemic-era show, the first empty arena show that AEW had. Broken Matt Hardy is … very theatrical, and it doesnt translate as well to the current AEW audience that sits at home and watches (on television) because Ive realized that this is a much younger audience. Its a much more sports-centric-type audience.”
On trying out different gimmicks: I tip my hat to (AEW president and CEO) Tony Khan. He allowed me to try kind of switching characters and see how people reacted to it. I think if we had been in arenas full of people it would have been different, but considering were now playing to the television audience, it was better for me to zone in and focus on one thing. And I think being Big Money Matt and being a heel, considering how Im an older guy here and its such a younger demo(graphic), I think thats the way for me to go. So Im very happy with the groove that Im currently in.
On adjusting as he gets older: I feel like as a babyface, I wanted to try and work with (the young talent) on the same level but I think physically, because Im older, its kind of tough for me to do that. I think Im in a much better role where I can be the heel, the guy who isnt afraid to get booed or the guy who doesnt have to keep up with them and can work a different style that suits me better. Considering my age and the amount of physicality my body has been through over the years, I just feel like being in this role Im at as the bad guy just works better.”