MetroPCS Announces Wireless Partnership With The UFC
By MATT BOONE
MMANEWS.COM Staff Writer
Anuradha Koli from Metro PCS sent along the following ...
METROPCS STEPS INSIDE THE OCTAGONÂ® AS EXCLUSIVE WIRELESS PARTNER OF UFCÂ®
MetroPCS to Deliver Exclusive UFC Content to Customers through Multi-Year Deal
Las Vegas, Nevada -- The Ultimate Fighting ChampionshipÂ® announced today that MetroPCS is now the exclusive wireless partner of the UFCÂ® in the U.S. and Puerto Rico. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS is UFCÂ® 141: LESNAR vs. OVEREEM from the MGM Grand in Las Vegas on Friday, Dec. 30.
MetroPCS will be integrated within UFCâ€™s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the companyâ€™s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the OctagonÂ®.
Additionally, MetroPCS will participate in the UFCâ€™s widely popular Octagon Nation Tourâ„¢, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country. This will bring the excitement of the Octagon to consumers around the nation, with the chance to meet their favorite UFC athletes and take part in the UFCâ€™s ultimate fan experience on wheels.
â€œWeâ€™re really excited to have MetroPCS as the exclusive wireless partner of the UFC,â€ UFC President Dana White said. â€œOver the next few years, weâ€™re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and theyâ€™ll be sponsoring several of our athletes. We couldnâ€™t be happier to have MetroPCS on board as we make this the biggest sport in the world.â€
â€œAs the exclusive wireless partner of the UFC, weâ€™re planning to give our customers and the huge base of UFC fans an incredible experience that brings the excitement from the Octagon to their wireless handsets,â€ said Tom Keys, COO and president, MetroPCS. â€œThe UFC continues to increase in popularity among an ever-growing base of consumers across the nation, and now they can turn to MetroPCS for unique content that puts them in the center of the action with these athletes.â€
More information about MetroPCSâ€™ exclusive partnership with the UFC will be available on www.metropcs.com, and be sure to â€œlikeâ€ MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.
For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.
About Ultimate Fighting ChampionshipÂ®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFCÂ® is the worldâ€™s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate FighterÂ®, UFCâ€™s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S.
Globally, UFC programming is broadcast in 150 countries, territories and jurisdictions, reaching over one billion homes worldwide, in 21 different languages.
UFCÂ® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC â€œUndisputedâ€ videogame franchise distributed by THQ, UFC GYMÂ®, UFC Fight Club affinity program, UFC Fan ExpoÂ® festivals, branded apparel, trading cards, and articulated action figures.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USASM, MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of September 30, 2011, MetroPCS had over 9.1 million subscribers. For more information please visit www.metropcs.com.
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