RYU Signs Jon Fitch To First Athlete Endorsement Deal
LAS VEGAS - Today, Respect Your Universe, Inc. (RYU)
announced signing top UFC Welterweight Fighter Jon Fitch to their first
athlete endorsement deal. Fitch, who is widely recognized as one of the
highest ranked pound-for-pound Mixed Martial Artists in all Mixed Martial
Arts, was carefully selected by RYU after extensive research on today_s
Mixed Martial Artists who encompass the Warrior Ethic* lifestyle both in,
and out of, the octagon.
"We are all very excited to have Jon join the RYU team as our first Mixed
Martial Arts athlete," commented John Wood, President of RYU. "Jon embodies
the spirit and essence of respect, honor, strength and nature; the pillars
of RYU. We look forward to working with Jon and his team in the continuing
growth of RYU."
With a MMA record of 26-3-1-1, Fitch has defeated impressive fighters
throughout his UFC Jon Fitch Headshotcareer (beginning in 2002) and holds
wins over Diego Sanchez, Paulo Thiago and Mike Pierce as well as two wins
over one of the most dominant Welterweights in the UFC - Thiago Alves.
Fitch_s UFC record is 13-1-1 and is tied second for most consecutive UFC
wins (eight) with Royce Gracie.
Currently, Fitch is training out of the American Kickboxing Academy in San
Jose, California, where he is preparing for his first UFC fight in almost a
year that will take place on December 30th at the MGM Grand Garden Arena in
Las Vegas. Set to fight fellow American Johny Hendricks, Fitch and
Hendricks will be a main card bout following the headlining bout between
former UFC Heavyweight Champion Brock Lesnar and former Strikeforce
Heavyweight Champion Alistair Overeem.
"It is an honor to represent RYU as their first premiere athlete in the
UFC," said Jon Fitch. "The quality of their products and the values that
they stand for are the same qualities that I have displayed in the octagon
and will continue to value on my quest toward becoming the UFC Welterweight
Jon Fitch 1As a UFC Veteran, Fitch has a background in Wrestling, a
Brazilian Jiu-Jitsu Black Belt under David Camarillo and is a MMA, Wrestling
and Jiu-Jitsu Seminar Instructor in addition to being an American Kickboxing
Academy Team Captain. Prior to his UFC career, Fitch graduated from Purdue
University in 2002 with a Bachelor of Science Degree in Physical Education
and a Minor in History. At Purdue, Fitch was a four-year letter winner in
NCAA Division I Wrestling receiving the 2002 Purdue University Red Mackey
Scholarship, the "Most Dedicated" Wrestling Award in 2002 and was also the
2002 Wrestling Team Captain.
Built for Athletes, Suited for Style, RYU_s debut men_s premium high
performance line embodies the art of the sport and places emphasis on
respect, strength, honor and sustainability as the foundation of their
apparel and products. All of the apparel items and products have been
produced from organic and/or recycled materials utilizing some of the best
yarn and fabric suppliers in the world while achieving the performance
attributes desired by Mixed Martial Arts fighters and the true everyday
For more information on RYU visit
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