One of the big nights on this Fall_s MMA calender will be November 12th when the UFC debuts on the Fox network with a show that will feature Cain Velasquez defending the UFC Heavyweight title against Junior Dos Santos and this past weekend FOX Sports media group co-president and COO Eric Shanks spoke about the companies plans to introduce the UFC to the masses:
"One thing we will be doing is launching the UFC on FOX with a Super Bowl-style red carpet and tailgate party with every star in Hollywood and every dignitary that we need to get out there to launch this thing. It will be a la Super Bowl tailgate and Super Bowl red carpet with a huge party outside before the event."
Promotion for the event will begin immediately on FOX television properties. UFC president Dana White said he_s already been blown away with the network_s proactive approach through the early days of their deal, noting that they were already promoting the UFC on FOX partnership with in-program advertising just hours after their original announcement was made on August 18.
"We_ve never been treated like this," White told MMAFighting.com. "We_ve never been happier."
Shanks also said that beginning with Saturday afternoon_s college football and Major League Baseball programming, promotions would air for the Velasquez-dos Santos clash.
"We_re jumping on this thing and we_re making it as big a deal as we can," Shanks told MMA Fighting. "Guaranteed we_ll be promoting it across all of our sports and entertainment properties as well."
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