DW: Expect Two TV Deals, 31 UFC Cards, Over One Billion Homes In 2011
UFC President Dana White gave a look into the UFC's future during the UFC 123 weekend, telling the media that he expects big things to happen over the next year:
"We’re working on two deals right now, in the next few months, that I’m very confident we’ll get done. We’ll be in over a billion homes worldwide on television. What does that mean for the sport in the next three years, let alone five or ten?"
"A lot of people don’t realize, right now, we’re in a half a billion homes worldwide. We’re in 175 different countries. We’re pretty big right now. I envision it being much bigger. I think we’re gonna be bigger than everything."
White also gave insight into how many UFC cards fans can look forward to seeing next year:
"We’ll probably do around 30, 31 fights next year"